In this talk I discuss some critical methodologies we may wish to use in order to make sense of the changes which have occurred in mass media post-1976. It is rather important to understand this history -- the reasons we think the current Internet is confusing is precisely because of the reorganization it represents in the balance of power between ruling interests in our society. In the end, I argue, the Internet is another step in the increasing influence of media and publishing interests, and it is important to read news in online space as part of that history.
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